Concrete Company Builds Solid Foundation by Putting People First

Published on March 29, 2022

No cussing. 

That’s a rule you’d expect to find in the halls and classrooms of an elementary school. But at a construction jobsite? 

“We have a no-cussing policy here,” says Rob Pickinpaugh, owner of Rosedale Concrete Construction in Bakersfield, California. “We have good people. We do good work. We are in the people business because we want to develop lifelong friendships.” 

Curse-word-free construction – it’s just one small, but important, policy that every employee of his 45-person business practices on their jobsites. After all, a company that can keep four dozen grown-ups from using four-letter words certainly brings an unrivaled attention to detail and professionalism to every job. 

And Rob only trusts one equipment brand to help bring his customers’ visions to life.

I depend on Bobcat® machines daily. All of them go out in the field every day with our crews. They are a part of our life.

Rob Pickinpaugh

Rosedale Concrete Construction

A foundation built on prioritizing people over projects 

Rob’s booming business, which covers a 150-mile service territory spanning Kern, San Luis and Santa Barbara counties in California, can’t afford downtime. So he depends on his fleet of Bobcat S570 skid-steer loadersT595 compact track loaders and T740 compact track loaders to handle every job. “The machines work great, and their engineering is top quality,” says Rob. 

Rosedale specializes in concrete, foundation and stamp work. The company also offers masonry for block, track and commercial walls. Between both sides of the business, Rob’s crews average six jobs a day. Over the course of a year, that adds up to more than 1,000 opportunities to satisfy a customer. And it’s that emphasis on people, not just projects, that helps Rosedale stand out. 

“I like the challenge every day of going out to different job sites and meeting different people,” says Rob. “It might look like a pile of dirt in their backyard, but to me, I help them create a vision.” 

Rosedale serves a variety of residential and commercial customers, but there are always a few projects in particular that stand out. “There was a grandma who had a little four-by-four stoop out her back door,” recalls Rob. “She had been looking at it for 20 years thinking about building a bigger patio. It took me all of five minutes to know how important that poured patio was to her.” Rob adds, “To me, that’s the perfect job – seeing the smile on her face when it’s done.” 

Bobcat skid-steer and track loaders take care of his team 

Rob’s spirit of caring for others carries over to his employees, too. Over the course of his construction career, he’s seen his fair share of good, hard-working people experience turmoil in their lives. “I’ve found that if you make the job enjoyable, you spread that joy to others. It makes life a lot easier and it makes the job fun,” says Rob. “If you’re not angry all day long, you go home happy. That is most important to me.” 

One way he takes care of his team is by giving them top-of-the-line Bobcat machines. But back when he was first starting out, Rob learned a hard (and costly) lesson when he chose equipment from a Bobcat competitor. “I thought I would try the other company because I got a good deal on them,” Rob remembers. “And I know why I got a good deal on them … because they were in the shop daily.” 

Rob said he’s thankful the team turned to the leading-edge design of Bobcat compact loaders. Now his crews enjoy a more comfortable ride on powerful machines that are easier to operate. “Bobcat is the best. No doubt. I have never had problems with my Bobcat loaders.” 

If I can make someone’s day by pouring concrete or building a wall, then why wouldn’t I do that?

Rob Pickinpaugh

Rosedale Concrete Construction

When your business model is based on happy employees going to great lengths to make satisfied customers, finding trustworthy business partners is a must-have. And that’s exactly what Rob found in his local Bobcat dealer, Daniel Posadas at Berchtold Equipment. “Daniel is by far one of the best salesmen I have ever had in any capacity or any line of business that I have worked,” says Rob, who’s seen his fair share of salespeople over his 27-year career at Rosedale. 

“You just can’t find a better guy, and he always has a smile on his face. He cares about the company he works for. I wish I could hire that guy for myself honestly. Bar none, he is the best guy.” 

As for that no-cussing policy – it’s easy to enforce (and adhere to) when family is involved. Rob’s wife, Michelle, is co-owner. His daughter, Kellie, works as the office manager and his son, Kyle, serves as foreman. 

It’s that close-knit, family-first approach that’s helped Rosedale succeed. Because as Rob likes to say, “We’re in the people business, not just the money business.”

More Recent Stories

View All Stories
Unique Real Estate Developer Welcomes Home Hard-Working Iowans Operator Standing Next To His T66 Compact Track Loader
Unique Real Estate Developer Welcomes Home Hard-Working Iowans
A new home every 15 days? Kading Properties is building up affordable communities and positively impacting the area's workforce.
Concrete Company Builds Solid Foundation by Putting People First Construction Worker Operating A Bobcat Compact Track Loader
Concrete Company Builds Solid Foundation by Putting People First
Rob’s booming business, which covers a 150-mile service territory in California, can’t afford downtime. So he depends on his fleet of Bobcat Loaders to handle every job.
Lifelong Farmer Finds New Gear in Semi-Retirement Brian Bjork Standing in front of his SSL S650 and S76
Lifelong Farmer Finds New Gear in Semi-Retirement
With the Bobcat MaxControl remote operation system, age doesn't mean you have to quit doing what you love. In an ever-changing world, even old dogs can learn new tricks.
Personal Passions Inspire Budding Conservation Business Dan Hansen (right), co-owner of K&D Land Improvement with wife Karen, has his son Zach Hansen (left) working alongside him on jobs.  
Personal Passions Inspire Budding Conservation Business
For one Iowa contractor, his passion was strong enough to motivate him and his wife to start a business largely focused on timber and prairie preservation. And even though K&D Land Improvement provides a broad range of services, it is the conservation-focused work that co-founder Dan Hansen enjoys most.
Bobcat 773 Skid-Steer Loader Helps Carmelite Nuns Restore Convent Nun Operating A Bobcat Skid-Steer Loader
Bobcat 773 Skid-Steer Loader Helps Carmelite Nuns Restore Convent
The Discalced Carmelite Nuns in Prague have called their monastery home for more than two centuries. When they decided to move from central Prague to a new village east of the city, they were met with a few challenges.
Mississippi Family Man Unearths Resilient Comeback with the Help of a Bobcat Compact Excavator Ronny has big plans for the future, including growing a tree farm that he can pass on to his kids.
Mississippi Family Man Unearths Resilient Comeback with the Help of a Bobcat Compact Excavator
Ronny Delaughter was given two years to live after being diagnosed with liver failure and receiving a double knee replacement. But, with a little digging, he has found his motivation (and it’s much bigger than you think).
Tree Removal Company’s Innovative Approach Takes Productivity to New Heights Zeigler Tree’s Bobcat T740 compact track loaders operate practically non-stop, as much as 1,000 hours within their first three months.
Tree Removal Company’s Innovative Approach Takes Productivity to New Heights
Zeigler Tree’s combination of human talent and Bobcat® machinery provides the necessary tools to effectively meet the demands of almost any surgical tree removal job.
Former Aerospace Pro Finds Solid Ground in Excavation A Bobcat T870 compact track loader is used on a jobsite by MH ServicesMH_Services_Photo_2
Former Aerospace Pro Finds Solid Ground in Excavation
Dwight Messick left his career as an aerospace engineer to pursue a career in excavation, and he hasn’t looked back since.
Hard Work and Reliability Help Build Tree Service from the Ground Up Jake from Jake's Tree Service operates a Bobcat L28 small articulated loader for his tree removal business
Hard Work and Reliability Help Build Tree Service from the Ground Up
What started as a part-time lawn service job in high school for Jake Chmielowski has grown to a $6-million-a-year full-service tree care and landscaping business: Jake’s Tree Service.
Houston-Based Sweetwater Farms HTX Combines Agriculture with Education A Bobcat CT2025 compact tractor sits on the property of Sweetwater Farms HTX
Houston-Based Sweetwater Farms HTX Combines Agriculture with Education
With the help of volunteers, friends, and a brand-new Bobcat® compact tractor, Chaz Daughtry is taking the Houston agriculture scene by storm.