Bobcat Celebrates 65 Years of Groundbreakers at CONEXPO-CON/AGG 2023

Published on May 3, 2023

The bright lights of the Las Vegas Strip were outshined by the excitement happening inside the convention center at CONEXPO-CON/AGG 2023 as Bobcat unleashed 65 years of groundbreaking ingenuity and empowerment.

Star power was in full force with Bobcat brand ambassadors, including legendary BMX athlete Ryan Nyquist, Hollywood’s favorite everyman Josh Duhamel and the lifesaving heroes from the National Disaster Search Dog Foundation mixing it up with Bobcat customers, dealers and team members throughout the week. They drew a swell of admiration from the crowds gathered in the boldly styled Bobcat booth. Nothing exceeded the excitement generated by the groundbreaking equipment on display, including many new firsts in a long line of firsts.  

We just keep reinventing ourselves, and we've been doing that for a really long time.

Joel Honeyman

Doosan Bobcat Vice President of Global Innovation

For a company that invented the compact equipment industry with a skid-steer loader more than 65 years ago, that’s an incredible accomplishment. Crowds gathered to get a first-hand look at the latest construction equipment from Bobcat, including the new T86 and S86 compact loaders, the T7X all-electric loader, battery-electric excavators, the new light compaction lineup and the full breadth of Bobcat® equipment offerings. Two brand-new prototypes were unveiled, including the RogueX autonomous track loader

Sure, like a lot of the top acts do, Bobcat could rest on its laurels and take up a residency at MGM for a couple of years, but instead of playing it safe, the entire company and its collection of groundbreaking customers continue to rise and keep rising. 

Bobcat has left the building. But the show of breakthrough innovation has just begun.

The brand is exploding. It's going into so many new spaces and so much of that is based on who we are and who we were in the beginning.

Laura Ness Owens

Doosan Bobcat Vice President of Global Brand & NA Marketing 

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